One week after Tesla unveiled the Model 3, the company collected 325,000 reservations:
Tesla Motors Inc. said it has received more than 325,000 reservations for the Model 3, far exceeding its expectations as customers line up to pre-order the $35,000 electric car more than a year ahead of when the more-affordable model is slated to hit the streets.
The pre-orders represent “about $14 billion in implied future sales, making this the single biggest one-week launch of any product ever,” the company said in a blog post Thursday. After Tesla got more than a quarter-million orders in the first three days, Chief Executive Officer Elon Musk had said even that number was at least twice what he had expected.Dana Hull, Bloomberg, 2016
70 hours in, Tesla had 200,000 orders for Cybertruck:
These 200,000 orders represent about $12 bilion in implied sales.
If Cybertruck can collect more than 325,000 orders by Thursday night, it will best the Model 3 and become the new reservation king. That shouldn’t be hard given the size of the pickup market and the fact that Cybertruck reservations are only $100 (compared to $1,000 for the Model 3).
It’s important to note that the Model 3 was a $35,000 car with an expected average selling price of around $45,000. The Cybertruck reservations collected so far have an average selling price of around $60,000.
What do you think? Can the Cybertruck beat the Model 3? Or will the Model 3’s (slightly) more conventional approach prove more popular?