If you had any doubt that the competition is shitting their pants over Tesla’s Cybertruck unveil tonight, look no further than this story from Reuters:
General Motors Co’s (GM.N) first electric pickup truck model will go on sale in the fall of 2021, the company’s top executive said on Thursday, around the same time as electric carmaker Tesla Inc’s (TSLA.O) own model is expected to debut.Reuters
They just boxed themselves into a major corner. Now all Tesla has to do is announce Summer 2021 or earlier, and GM and Ford are toast.
“General Motors understands truck buyers and… people who are new coming into the truck market,” Chief Executive Officer Mary Barra said, speaking at an investor conference on the same day Tesla is due to unveil its long-anticipated pickup truck model.Reuters
Translation: Yes, we know we’re fucked.